Guidance for Inclusive Marketing
Colour and Contrast
Aim for 4.5:1 as a minimum.
A contrast ratio of 4.5:1 meets Web Content Accessibility Guidelines to Level AA standard.
This is guidance for colour contrast in web and digital applications but is a great rule-of-thumb for printed materials too. This, broadly speaking, means text is either 4.5x darker or lighter than the background it’s placed on.
Where possible, provide an even higher-contrast option. 7:1 meets Level AAA standard.
If you're interested in booking places on a Guidance for Inclusive Marketing Workshop, please contact Disability Sport Wales' Insight and Learning Senior Officer, Dr. Rachael Newport (contact details below)