The Sainsbury’s Active Kids Scheme has been recognised with a Big Society Award from the Prime Minister.
Sainsbury’s Active Kids for All Inclusive PE makes access training and resources available for teachers and school staff across the UK in providing high quality PE provision for all young people.
The wider Active Kids scheme has received fulsome praise from Prime Minister David Cameron, who said:
“I’m pleased to make the Sainsbury’s Active Kids programme a Big Society award winner. This scheme has made an important contribution to the UK’s Olympic legacy, helping millions of young people get involved in sport.”
Sarah Ellis, Head of Corporate Responsibility and Society for Sainsbury’s, said:
“We’re really proud of everything we’ve achieved with our Active Kids scheme over the last 10 years. We launched the campaign in response to growing concerns around childhood obesity levels, and it has evolved to become a trusted resource that helps bring healthy living to life in the classroom.”
Kat Southwell, Active Kids for All Manager, employed by the Home Nations Disability Sport Organisations added:
“Sainsbury’s Inclusive PE allows us to reach more disabled people through physical activity and sport, making active lives possible. We are proud, alongside all of our programme partners, to be making a difference within schools and community environments through Active Kids for All.”
Sainsbury’s Inclusive PE Training has been developed in partnership with, and is delivered by, Disability Sport Northern Ireland, Disability Sport Wales, Scottish Disability Sport, the English Federation of Disability Sport (and the Youth Sport Trust in England). It is supported by the British Paralympic Association.