A host of world class athletes teamed up with a Cardiff business to celebrate the launch of the new Disability Sport Wales corporate brand .

Sinclair Volkswagen Cardiff hosted the event at its showrooms in Cardiff Bay. During the evening Sinclair Volkswagon also announced it’s three year partnership deal with the sporting federation by providing two vehicles to support the large travel costs that the organisation is faced with.

Gareth John MBE, Chairman of Disability Sport Wales said of the partnership, ‘I am delighted that we are entering into this partnership with Sinclair Volkswagon Cardiff and I offer my thanks for their support. Today marks the start of a three year journey which I am sure will be mutually beneficial for both parties’

Richard Seaward, Brand Manager at Sinclair Volkswagen (Cardiff) said: "We are very pleased to be supporting Disability Sport Wales. We believe the evening is an ideal opportunity for our customers to meet the sporting hopefuls and gain an insight into the drive and passion that makes them true stars."

The new brand for Disability Sport Wales has been developed to project power, focus and dynamism whilst creating balance and equality. It is intended that the new brand will significantly raise the profile and professionalise its appearance.

Jon Morgan, Executive Director from Disability Sport Wales, added: "We are very grateful to Sinclair Volkswagen and delighted to be revealing our new corporate image which will help drive our marketing strategy for the future. We always aim to push the boundaries around disability sport and hopefully our new brand will help to further raise the profile of our programmes and athletes across Wales and beyond’’.

The brand has been developed alongside Disability Sport Wales’ events and marketing partners, JacBee Ltd.

Charlotte Jacques, Managing Director of JacBee Ltd, said of the brand launch, "We are delighted to be working in close partnership with Disability Sport Wales to create a brand that truly projects the power, focus and dynamism of the organisation it represents. Watching the brand evolve over the last few months has been extremely exciting and it's great to finally see it come to life at the launch of the new vehicles. We remain fully committed to our partnership with Disability Sport Wales and look forward to what will be an exciting summer of disability sport and beyond."

Sian Thomas, Sport Wales Corporate Director who spoke at the launch commended the brand and partnership saying: "If sport in Wales is to really achieve a significant shift change, we need the sports sector to be more commercial and entrepreneurial in its approach. Disability Sport Wales have shown a great deal of commitment in this area and are a great example for others to follow."

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