Disability Sport NI has today unveiled its ‘new look’ brand identity as part of its efforts to draw attention to its work of lobbying for and facilitating participation in sport and physical recreation for people of all ages with a disability. Disability Sport NI is championing equal access to sport for people with a disability.
The launch of the new brand is the first key delivery element of Disability Sport NI’s new strategic plan covering the period 2014-2019 entitled Changing lives through sport and physical recreation. This plan will focus on building on the charity’s success to date at increasing local sports and physical recreation provision for people with disabilities with an emphasis on the priorities of: improving health and wellbeing though community sport; developing sporting talent though performance sport; supporting inclusion through education and training and developing inclusive sports facilities.
Kevin O’Neill, Chief Executive of Disability Sport NI highlights the work still to be done to ensure local people with a disability have equality of access to sport and physical recreation opportunities, he said “last year was our most successful year to date with the range of participation programmes, training courses and education programmes we ran directly benefitting just over 20,000 adults and children. We have achieved a lot, however there is a great deal more that needs to be done to make access for all a reality. Only 19%* of disabled adults in Northern Ireland participate in sport compared to 37% of non-disabled adults so people with disabilities are still half as likely to participate in sport. We need to improve this situation by increasing greatly the number of sports opportunities and accessible sports facilities available to people with disabilities in every area of Northern Ireland.”
Find our more at www.dsni.co.uk
